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The Attacker’s Advantage (Full Summary)

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Image Source: Google Books

Keypoints and takeways from The Attacker’s Advantage:

  • The attacker’s advantage is the perceptual acuity to detect ahead of others forces that could radically reshape a  market space so that you can position your business to make the next move first.
  • The attacker’s advantage is a mindset to overcome fear of uncertainty and find opportunities in it and the courage to move forward despite the unknowns
  • The attacker’s advantage is the ability to gain the advantage with speed, with focus and without breaking morale.
  • The more you embrace uncertainty and practice the skills to deal with it, the more self-confidence you will develop and the better prepared you will be to lead.
  • The opportunities are boundless for those who can anticipate and take control of them to create new venture
  • No matter how successful it has made you, your past experience won’t ensure success in this new world.
  • Uncertainty is an invitation to go on the attack and be ready to take your organization to a new place in the changing landscape.
  • Unless you are caught by surprise and are totally short of time, you should never be on the defensive.
  • Win credibility with investors by creating and meeting milestones for the steps the organization will take in the near term to build the company’s future
  • The greatest risk of all is that leaders who face the need for radical change will deliberate too long and discover that the world has passed them by
  • You need the inner strength and conviction to take a leap when the outcome is uncertain
  • A structural uncertainty does not arise as suddenly as it seems; instead there are early warning that goes unnoticed
  • Many business leaders live with the constant but unspoken fear
  • Perceptual acuity is your human radar for seeing through the fog of uncertainty so you can act before others do
  • (Your judgment will improve by checking it after the fact and reflecting on where you were or were not correct, and why. As your acuity sharpens, you’ll spot catalysts sooner and begin to see the world as they see it full of new possibilities and opportunities
  • Test your perceptions by talking with other people, especially those you expect might have opposite views.
  • Seizing the attacker’s advantage is not the same thing as seeking new ways to use your core competencies.
  • What new development can I take advantage of to create a new need or give the customers a more compelling experience?
  • Defense alone means a shrinking business
  • Going on the offense almost always requires taking actions before you have a crystal clear picture of all the factors your success will depend on
  • You must be willing to commit to a new path forward even when some things are fuzzy, knowing that you will adjust your path along the way
  • Don’t confuse patience with a frustrated desire for certainty
  • Try to ignore uncertainty only increase fear, triggering a variety of symptoms from withdrawal or losing control of your temper to suppressing bad news and blaming others.
  • Pinpointing the particular signals that your assumptions were right or wrong can build your confidence to step onto the path
  • It’s essential to have the right people in charge of your most critical decisions  

Important Quotes from "The Attacker’s Advantage" by Ram Charan

  • “The true sign of intelligence is not knowledge, but imagination”
  • “I can accept failure but i can’t accept not trying”
  • “Be the change you want to see in the world”
  • “Self - trust is the first secret of success”
  • “Genius is one percent inspiration, and ninety-nine percent perspiration”
  • “When it gets difficult, it is often right before you succeed”
  • “Successful people don’t worry about what others are doing”
  • “If you can’t handle stress. You can’t handle success”
  • “The only thing I’m committed to right now is bettering myself”
  • “It’s the little things that makes life big”
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