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Book Summary & Key Points: Crush It!: Why NOW Is the Time to Cash In on Your Passion

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Image Source: Goodreads

What does Crush It! talk about: Crush It is the blueprint you need to turn your passion into your profession and will give you the tools to turn yourself into a brand, leverage social media, produce great content and reap the financial benefits of it.

How the publisher describes the book:

Do you have a hobby you wish you could indulge in all day?

An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader.

Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.

By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

About the Author

Gary Vaynerchuk is one of the greatest people in the world at succeeding while holding other people and taking them up to the path of success by giving them immense value. He is one of those guys who you either love with the bottom of your heart or extremely hate. He has built his wine business from 3 Million Dollars to 60 Million Dollars, while his company vaynermedia is worth hundreds of millions dollars. Gary has been born as a hustler, when he was young he used to  trade baseball cards and turned around $3,000 per week as a 14-15 year old, which is crazy to think of.

Who is this book for?

Crush It by Gary Vaynerchuk is a great book for any entrepreneur that wants to make their hobby into their job/business. Gary talks about execution and why it is much more important than anything. The book is ideal of any entrepreneur wanting to take the internet and turn it into a business for himself/herself.

In Summary:

  • Passion is Everything
  • Success Is in Your DNA
  • Build Your Personal Brand
  • A Whole New World
  • Create Great Content
  • Choose Your Platform
  • Keep it Real...Very Real
  • Create a Community: Dig Your Internet Trench
  • The Best Marketing Strategy
  • Make the World Listen
  • Start Monetizing
  • Roll with it
  • Legacy is Greater than Currency

3 main points that you can take out of this book:

  • Personal Brand is one of the strongest things you can create
  • Pick a platform that fits you to tell stories that people want to hear
  • Authenticity is the key

Lesson 1: Personal Brand is one of the strongest things you can create

This was extremely true since the beginning of time. You can make money by being yourself, and that is probably the best way people would want to make money. Thanks to the internet and social media, anybody can make money if they are entertaining enough and have good branding.

Some ways you can build a personal brand around is by:

Publish your own books

Create your own TV show or YouTube Channel

Become a radio talk show host (aka podcaster)

Build a cult-like following, and nobody will be able to stop you from succeeding.

Do this by using Gary Vaynerchuk’s $1.80 strategy which basically states that you need to post 9 different posts each with 9 different hashtags.

If you’re not doing it yet, but want to eventually turn your passion into your paycheck, you will have to start as soon as possible, because the faster you start, the faster you will achieve.

A brand is basically an image of yourself, which shows the world what you’re passionate about and reflects who you are. Most people make the mistake of putting out a fake persona out in the social world, and when they start getting a bit of fame, they realize they are putting out content that they aren’t happy with because it is really them.

Without a good brand you won’t be able to make money from your passion financially, but luckily, creating one has become much simpler due to websites like and, that can help you with professional branding.

Lesson 2: Choose a medium that fits your personality to tell stories people want to hear.

You should start by looking at a bunch of different social media and online platforms and see which one is perfect for you. It’s important that the platform matches who you are.

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But you might do great with a blog on Medium or long Facebook posts.

Maybe you’re an extrovert, in that case video and audio are great media for you.

Each platform has its own unique context and it’s important to remember that and use it accordingly.

Once you’ve picked a platform, it’s time to start telling stories. Give your stories everything you’ve got. Make them interesting, fun to read, watch and listen to, and make sure they help your audience understand who you are.

Telling stories is one thing, but telling stories people actually want to hear requires you to research what your audience wants and put your own spin on it. That’s how you create great content.

Lesson 3: Even if it takes a while: always be authentic in your content.

One thing you should never do though, is try to fake it. Gary is loud and drops the f-bomb all the time. But what good would it be for him to try and tone that down every time he’s in public?

People would notice, he’d just come across as phony, so he just keeps being himself.

Being authentic always means you turn some people off, but you’ll do that either way, authentic or not. Wouldn’t you rather lose the people who don’t agree with you anyway, as opposed to someone who might actually like you, but resents your fake poser pics on Instagram (especially when you have so many great real things to show)?

It might take some time, energy, and a lot of effort, but once you’ve found your voice and the confidence to always use it, no matter what, you’ll start to build a base of loyal fans who’ll love to connect with you.

My personal takeaways:

The summary of this book on Blinkist is okay, if you just want the technical details, but compared to watching a Gary Vaynerchuk video it feels utterly lifeless. That’s probably because video is just his medium. Gary’s very extroverted and most charming and convincing when he yells directly at you, not from a piece of (digital) paper.

The book on the other hand feels like one long episode of the #AskGaryVee show, which is great to read. I’d still recommend just going on a binge watch of Gary’s videos though.


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